‘Buy Malaysia’ Campaign

The ‘Buy Malaysia’ Campaign was first implemented in 1984 and reintroduced in 1998. Since the campaign is an awareness programme which demands  continuous endeavours to cause a behavioural  change in the people, the campaign was relaunched in 2009 and is  continued to date this day.. This campaign aims to change the people’s perception on the Malaysian brand items and hence opt for them in their daily use. It could also stimulate domestic economic growth by increasing domestic consumption. This will simultaneously help local operators expand their marketing opportunities with the increase in the domestic demand.

Definition of “Malaysian Brand Items”

The definition for Malaysian Brand Items for the purpose of this campaign is “all products or services offered by companies owned by Malaysians who also own the brands”.

The implementation of the campaign involves two main approaches namely the implementation of the Buy Malaysian Products Expo and awareness campaigns through the mass media.

A total of 6 ‘Buy Malaysia’ Expositions is planned for 2012. The expo implementation schedule is as follows:

Buy Malaysian Products Expo 2012

No	Organising Zone	Venue	Expo Date	To participate please contact
1.	Central Zone	PWTC, Kuala Lumpur	25 – 29 May	Cik Nur Sabrina Akashah sabrina@kpdnkk.gov.my Pn. Rozitah Harun rozitah@kpdnkk.gov.my
2.	East Coast Zone	East Coast Mall, Kuantan, Pahang	22 – 26 June	En. Norden Zakaria norden@kpdnkk.gov.my Pn. Nur Ayuni Mahamad nurayuni@kpdnkk.gov.my
3.	Sabah Zone	GIANT Hypermarket, Sandakan, Sabah	23 – 26 June	En. Fredoline Gilbert fredoline@kpdnkk.gov.my
4.	Southern Zone	Persada Johor, Johor Bahru	19 – 23 Oct	Pn. Nurulhuda Harun nurul.huda@kpdnkk.gov.my
5.	Northern Zone	Penang International  Sports Arena (PISA)	21 – 23 Oct	En. Rosli Hassan rosli@kpdnkk.gov.my
6.	Sarawak Zone	Sibu Trade & Exhibition Centre	30 Nov – 4 Dec	Pn. Zaliha Senusi zaliha@kpdnkk.gov.my Pn. Salbiah Hassan salbiahhassan@kpdnkk.gov.my

‘Buy Malaysia’ Campaign

•    Video clip in conjunction with the Officiating  Ceremony of the Mega Expo
•    Campaign Video Clip
•    ‘Buy Malaysia’ Campaign
•    Speech by the Prime Minister of Malaysia
•    Speech by the MDTCC Minister